Ambitious and results-driven Digital Marketer and Data Scientist with a unique blend of technical data expertise, creative content creation, and hands-on international experience. Proven capability in running end-to-end digital marketing campaigns, utilizing Python and Power BI for performance analytics, and managing community engagement in high-impact, multicultural environments. Highly adaptable professional skilled at bridging the gap between data-backed strategies and creative human connection to accelerate growth and foster positive team dynamics.
• Community Management & Engagement: Leading community management strategies to maintain high online visibility, connect with project stakeholders, and share daily impact highlights across social platforms. • Digital Content Production: Designing multimedia assets, visual journals, and written copy using creative design tools to document cultural exchanges and community initiatives. • Cross-Cultural Collaboration: Partnering daily with project coordinators, assistants, and international teams to navigate shared environments, execute grassroots tasks, and build cohesive team spaces. • Event Coordination: Initiating and organizing sports events, musical jam sessions, and casual group activities to build community bonds and maintain excellent group morale.
• Agency Foundation: Formed and built a standalone digital communications agency focusing on accelerating the digital transformation of local VSEs and SMEs. • Visual Identity & Branding: Constructed comprehensive brand visual guidelines from scratch, crafting logos, typographic rules, and distinct graphic charters for diverse clients. • Social Media Strategy: Directed targeted editorial frameworks and comprehensive social media campaigns optimized to lift audience interactions and convert client leads.
• Strategy & Growth: Executed data-driven content blueprints tailored for Meta platforms (Instagram, Facebook), systematically increasing overall brand footprint and active follower visibility. • Community Engagement: Moderated daily digital fan interactions, resolved public inquiries promptly, and established a loyal online community using real-time communication techniques. • Creative Content Creation: Produced eye-catching visual media assets and persuasive written copy synchronized tightly with Havaianas' global seasonal identity. • Performance Analytics: Extracted metrics directly from platform analytics tools to monitor key audience reach performance indicators and continually improve campaign ROI.
• Event Coordination: Administered and coordinated logistically intense itineraries for the widespread Coca-Cola 2025 Caravan, deploying across 17 consecutive events across Morocco.
• Event Logistics Support: Worked proactively within a fast-moving, high-pressure sports event environment to assist in the precise synchronization of official pre-match tournament ceremonies. • VIP Hospitality: Supported protocol managers in welcoming and directing official VIP delegates, ensuring smooth execution of structural workflows during an international event.
