Salesforce Administrator and Developer with hands-on experience customizing Salesforce CRM, automating business processes, and building API integrations. Deliver solutions across Sales Cloud and Service Cloud using Apex, Lightning Web Components, and Flow. Pair Salesforce expertise with a Java full-stack background in Spring Boot, React, Docker, and CI/CD to support end-to-end delivery from backend services to user-facing applications.
Led migration from Pardot to Marketing Cloud Growth, cutting campaign setup time by 30%. Designed and implemented marketing automation solutions (web forms, segmentation, customer journeys), reducing lead processing time by 40%. Configured and managed users, roles, profiles, and permission sets to ensure secure and streamlined platform access. Developed advanced Salesforce Flows and Apex components to automate critical business processes and extend platform capabilities. Built dynamic email templates and personalized content, increasing engagement rates (+25% open rate). Configured Data Cloud data streams, DMOs, and identity resolution to unify customer profiles and enable real-time segmentation. Created custom reports and dashboards providing actionable insights for sales and marketing leadership. Delivered detailed technical documentation and solution guides, enabling client autonomy. Collaborated with marketing teams to optimize campaigns, lead nurturing, and reporting performance.
Self-directed Learning & Applied Projects
